DXDMedia Marketing Growth Planner 2027
KNOW WHAT MARKETING TO DO IN 2027, AND WHAT TO STOP
The DXDMedia Marketing Growth Planner™ helps B2B business owners decide what matters, focus marketing on the right customers and turn the next 12 months into manageable action
Planner Only £40 +VAT (£48 incl. VAT) until 30 November 2026
£60 +VAT (£72 incl. VAT) thereafter. Review packages also available
TAKE A LOOK INSIDE THE PLANNER
MARKETING GETS EXPENSIVE WHEN THE PLAN IS MISSING
Marketing budgets are easily spent. Making sure that money delivers something worthwhile is another matter. Without a clear plan, it's difficult to know where to concentrate your efforts, what deserves your budget and which activities are helping your business grow. It's equally challenging to know when to stop spending money on something that isn't working.
The Marketing Growth Planner helps you make those decisions. It connects your business goals to your customers, budgets and marketing activity, giving you a practical plan to work from and a way to measure progress throughout the year.
Built for growing B2B businesses
For B2B owners and directors who have a good business and a clear idea, but aren’t sure what to do next.
You’re already doing some marketing: a website, LinkedIn, the odd event. It feels disconnected, and you can’t say which of it brings in enquiries. The planner gives you a structure to decide what to do next, in what order, and what to stop, with your numbers kept in your own files.
You have marketing activity underway but it feels disconnected
You need better enquiries, rather than more visibility for its own sake
You want marketing decisions tied to commercial goals and customer needs
You need a practical way to review what worked and change what didn't.
This is unlikely to suit you if you only want a social media calendar or already have a mature planning and reporting system used consistently across your business.
This isn't another marketing template you'll fill in once and forget
It tells you what to think about, gives you somewhere to make the decision and then brings you back to review whether it worked.
HOW LONG IT TAKES AND WHAT YOU END UP WITH
Allow around three hours for your first pass of the Core Plan, across a couple of sittings. You finish with a clear dashboard of your goals, numbers, actions and results, plus a 90-day plan you can act on
The Full Plan adds campaign and content planning plus a simple monthly and quarterly review, to keep it on track all year
WHAT'S INCLUDED
Turn your marketing growth goals into a plan you will use
Marketing Health Check
Start with a quick check in the workbook, or use the online Health Check for a more detailed assessment and suggested actions.
Growth goals and numbers
Enter your revenue target and average sale. The planner works out how many leads you need and what you can afford to spend on each
Customer and positioning work
Choose which customer group to focus on, then write the one-sentence reason they should choose you
Annual and 90-day planning
Turn the direction into realistic actions with owners, dates and measures
Campaign and content planning
Give every campaign an audience, an offer and a budget, and every piece of content a purpose and a next step
Monthly and quarterly reviews
Record evidence and decide what to continue, change, stop or start
Marketing Reset
Review a campaign that hasn’t delivered. Work through the evidence, choose a first fix and copy the review into your workbook
Letter to your future self
Optional. Write down what you hope will change and get a reminder to read it again
HOW IT WORKS
BUY & DOWNLOAD
Pay securely and receive an email with your download link. Save a clean master copy, then open your working copy in Excel or Google Sheets and click the Start Here sheet
WORK THROUGH THE SIX STEPS
Start with the Core Plan: the two-minute quick check, then your goals, numbers and 90-day plan. Add the Full Plan when you are ready to build campaigns, organise content and set up regular reviews
REVIEW & ADJUST
Spend 30 minutes a month reviewing your progress against your goals, with a longer quarterly review to decide what to continue, change, stop or start. Update your next 90 days so the plan keeps working all year
CHOOSE HOW MUCH SUPPORT YOU NEED
Every package includes the Marketing Growth Planner 2027, the online tools and the supporting email series. Choose whether you'd like to work through it yourself or get some help reviewing your plan.
Planner only
£40 +VAT
For business owners who are happy to work through the Planner themselves
Complete Marketing Growth Planner 2027 workbook
Online tools and guidance
Supporting email series
Introductory price until 30 November 2026. £60 +VAT thereafter.
Planner + Written Review
£120 +VAT
For business owners who want experienced eyes on their completed plan
Everything in Planner Only
Written review of your completed Core Plan
Feedback on what's strong, what's missing and what to do next
Planner + Review Call
£195 +VAT
For business owners who'd rather talk through their plan with an experienced marketer
Everything in Planner Only
45-minute review call with DXDMedia
Discuss your plan, identify gaps and agree your next priorities
Select your package at checkout. All prices exclude VAT.
FROM DEBORAH
I’ve spent 30+ years helping B2B businesses - in energy, engineering, technology and professional services - work out what their marketing should be doing.
The same problem kept coming up. Businesses were busy with marketing: a new web page, a few LinkedIn posts, an exhibition that seemed like a good idea at the time. But when I asked which business goal it was supporting, or how they’d know if it worked, there often wasn’t an answer.
Not because people weren’t capable, but because nobody had stepped back and joined the dots.
So I built the planner I wish every business owner had. It’s the same thinking I use with our own clients, set out step by step, so you can do it yourself: start with the business result, decide who you want to win, work out the numbers, and then choose the marketing that gets you there.
I hope it helps you have your best year yet.
Deborah McCombie, CFCIM
Founder, DXDMedia
TESTIMONIALS
Before launch, I asked business owners and marketers to test the planner and tell me honestly what they thought. Here’s what they said.
Our beta testers received free early access to the planner in return for honest feedback. Testimonials are shared with their permission.
FAQs
DO I NEED MICROSOFT EXCEL?
No. The planner works in Microsoft Excel and has also been tested in Google Sheets. Both offer free online versions, so there's no need to purchase Microsoft Office. For the best experience, we recommend Excel. If using Google Sheets, some formatting may differ, and you should take care not to overwrite the grey formula cells, as their protection may not transfer. In Google Sheets the 2027 start-date limit may also not apply.
WHY ARE SOME SHEETS LOCKED?
In Excel, every sheet is protected so the formulas and links that connect your plan can’t be deleted by accident. You can type in all the lavender cells. The locking also means rows can’t be added, so each sheet has a set amount of space: 5 growth goals, 6 customer groups, 30 actions, 20 campaigns and 40 content lines, which is plenty for a focused plan. If you find you need more, that’s a sign that perhaps the plan is trying to do too much.
WHY IS THE PLANNER AN EXCEL WORKBOOK?
Growth planning can involve commercially sensitive information, including revenue targets, budgets and business priorities. Excel lets you save the planner locally or within your own company system, so you control where that information is kept.
It also makes the planner more useful. Your goals, actions, campaigns and reviews can connect, while dates and totals update automatically. DXDMedia does not automatically receive anything you enter into the workbook.
IS THIS A SOCIAL MEDIA PLANNER?
No. It includes campaign and content planning, but the starting point is the business goal, customer and commercial numbers.
DO I NEED TO USE AN AI ASSISTANT?
No. You can complete the core workbook without AI. The two-minute quick check in the workbook needs nothing else, and the optional online Health Check doesn't use AI either. The Marketing Reset is the only AI tool, and it's optional. See "Will DXDMedia see my information?" for how it handles your conversation.
WILL DXDMEDIA SEE MY INFORMATION?
Not from the workbook, which stays with you. The online Health Check keeps your answers in your browser. The Marketing Reset is an AI tool. Your conversation is sent securely to a third-party AI service to generate replies, and it's saved in your own browser so you can come back to it until you click Start new review. DXDMedia doesn't keep a copy and can't see it. Please don't enter confidential or personal information. If you register for the future-self reminder, DXDMedia receives the contact and reminder details submitted through that form, never the letter itself.
CAN I SHARE THE WORKBOOK WITH MY TEAM?
You may use it with people working directly for the licensed business. You may not provide it to another business, resell it or publish it.
CAN I USE IT AFTER 2027?
Your file will keep working, but it is dated for 2027: the planning start date accepts 2027 dates only, and the calendar, links and support content belong to this edition. A refreshed edition will be available for the following year.
WHAT HAPPENS AFTER I PAY?
You will receive an email containing the download link and instructions. Save an untouched master copy before you begin.
DOES THE PLANNER INCLUDE ONE-TO-ONE SUPPORT?
The planner itself doesn't include one-to-one advice, but there are two ways to have a second pair of eyes on your plan.
Planner + Written Review, £120 +VAT: complete the Core Plan and send it in. Within five working days you’ll get a written review of what’s strong, what’s missing and what to do next.
Planner + Review Call, £195 +VAT: a 45-minute call with me to talk through your completed Core Plan.
Already bought the planner? Add a review for £80 +VAT (Written Review) or £155 +VAT (Review Call).
WHY DOES THE PRICE GO UP ON 1 DECEMBER?
The launch price of £40 +VAT is for people who buy before the end of November, so you can use October and November to plan and start January ready to go. From 1 December the planner is £60 +VAT.
DOES THE PRICE CHANGE IF I BUY LATER IN 2027?
Yes. If you buy between 1 July and 30 September 2027, the planner costs £30 +VAT (£36 including VAT), because part of the January-to-December planning year has already passed.
You receive the same workbook and included online tools. Use them to plan the remaining months and review your marketing as you go.
Ready to turn your 2027 marketing goals into a plan?
Start with the business goal. Choose what matters. Take action. Review what happens.
Work through the Core Plan. If it isn’t useful, email us within 7 days of purchase and we’ll refund you in full. One refund per business per edition. Terms apply.
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